Press Release: LVX Fall 2013 Fall Collection

VEGAN LUXURY NAIL LACQUER BRAND LVX

LAUNCHES THEIR FALL 2013 COLLECTION.

LVX nail lacquer announces the release of their sixth debut collection.

 

Chicago (August 2013):  With continuous excitement circulating around SS 13’s it color, LVX debuts an intensified and deep adaptation of the stunning gemstone for Autumn. Emerald, named Color of the Year by Pantone, is 2013’s go to color. Drawing inspirations from influential designers, the luxury vegan brand continues to deliver the top shades with their distinct and bold seasonal palettes.

The top shades that will define the Fall 2013 season will include:

Cashmere Dove Gray   

Viridis Deep Emerald  

Dahlia Sultry Burgandy

Relique Royal Taupe  

Cliquot Whimsical Rosé  

Azzurrum Timeless Navy  

The long lasting, non-streak and one coat gel-like formula is free of harsh and toxic chemicals. LVX products are VEGAN and formulated without the use of Formaldehyde, Formaldehyde Resin, DBP, Toluene, and Camphor. LVX is a no compromise nail lacquer that has superior formulation, is socially responsible and eco friendly. LVX nail lacquer is cruelty free. All products are produced in the U.S.A. The new collection 

will be available August 21st, 2013 on www.shoplvx.com.

Sneak Peek of Zoya PixieDust for Fall!

ZOYA PIXIEDUST - FALL EDITION

ZP698 - Tomoko: Glowing Silver. Exclusive Zoya PixieDustTM - Textured Matte Sparkle formula.

ZP699 - Chita: Emerald Green. Exclusive Zoya PixieDustTM - Textured Matte Sparkle formula.

ZP700 - Sunshine: Van Gogh Blue Exclusive Zoya PixieDustTM - Textured Matte Sparkle formula.

ZP701 - Carter: Regal Purple. Exclusive Zoya PixieDustTM - Textured Matte Sparkle formula.

ZP702 - Arabella: Rich Fuchsia. Exclusive Zoya PixieDustTM - Textured Matte Sparkle formula.

ZP703 - Dhara: Dazzling Copper. Exclusive Zoya PixieDustTM - Textured Matte Sparkle formula.

Ultra long-wearing, nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

PixieDust Application: 

For BEST RESULTS apply 1-3 (for full coverage) thin coats of polish. Allow product to dry completely for full effect. No base coat and top coat required. Zoya Get Even base coat can be used if desired.

Find over 300 stunning Zoya colors on www.zoya.com. Each and every color has a name as unique as the women who inspired it.

ZOYA IS THE NEW COLOR OF FASHION! 

Zoya PixieDustTM

$9.00 ea. (US) 

Available on Zoya.com

FALL COLOR ARRIVING SUPER DUPER SOON...

KBShimmer Press Release--9 New Polishes for Summer

 KBSHIMMER ANNOUNCES RELEASE OF NINE NEW POLISHES
KBShimmer Summer Polish Line Set For Release June 1^st, 2013

Visit https://www.kbshimmer.com/press-release/ for an online version of this press release that includes pictures suitable for web use.

KBShimmer is excited to announce the addition of 9 new colors to their 3-Free glitter polish line and an expansion to their nail prep line.  Owner Christy Rose says “With warm weather and sandals popping up, June is the perfect time for bright, bold colors and patriotic themes to celebrate a fun and exciting summer.”

The summer lineup includes one glitter top coat, two glitter crellys in a white base and six bright, bold polishes, two in a matte finish.  KBShimmer will also be expanding their nail care line to include two scented cuticle oils and liquid nail prep. “Our new line was created to play off the bolder palette of summer, some inspired by the 80’s and 90s, but also to celebrate the patriotic season. One of our polishes plays off the color of the year, Emerald Green, and will ease people into the summer while two others were inspired by the fall 2013 Pantone colors Koi and Vivacious. Both will make for an easy transition through the summer and into the fall.  We are also excited to unveil two scented cuticle oils in an easy-applicator pen.  We hope to inspire and motivate people to go out in the sun and show off their nails!” says Rose.

KBShimmer– SUMMER 2013 COLLECTION

What’s Your Damage? – White crelly polish with neon green, neon pink, and black glitters.

Don’t Pink Twice –Bright near magenta pink with subtle blue shimmer - matte

24 Carrot Bold –Orange red polish with gold shimmer - matte

Blinded By The Bright – Neon yellow polish with a scattering of hex glitters in the 6 primary and secondary colors

The Dancing Green –A almost neon green with blue undertones, accented by fuchsia, sapphire,  green and chartreuse glitters in different shapes and sizes

Totally Tubular – A blue-green crelly polish with fuchsia circle glitters in two sizes and fuchsia micro slices, aqua circle glitters and sapphire hex glitters.

Totally Razzical – A red-violet shade leaning towards the purple side of raspberry. Loaded with holographic hex glitters in magenta, silver and pink.

Grayscale – Black, White, and Gray glitters are suspended in a clear base. Circles, hexes, rectangles, and squares in so many sizes complete this glitter top coat.

Pimp My Pride – This white based polish features metallic red and blue glitters. Best worn in three coats, or 1-2 coats over your favorite white

Shipping June 1, 2013

KBShimmer products can be found at Http://www.KBShimmer.com.  For sales outside of the US visit http://www.HarlowandCo.org.

KBShimmer was founded in 2008 by the husband and wife team of Jason and Christy Rose.  KBShimmer offers unique and colorful nail glitter nail polishes that are Big 3 Free, with all glitter formulas being completely free of chemicals such as toluene, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP).  KBShimmer glitter polishes feature a flat glitter grabbing brush for easy application.  KBShimmer also offers a 2-free quick dry polish top coat, olive oil lotion, sugar scrubs, lip balms, cold process soaps and other skin care products.

###

Press Release- LVX Summer 2013 Collection

VEGAN LUXURY NAIL LACQUER BRAND LVX

LAUNCHES THEIR SUMMER 2013 COLLECTION.

LVX nail lacquer announces the release of their anniversary collection.

Chicago (May 2013): LVX continuously prevails in releasing the hottest and top nail polish colors
for each season. Drawing inspiration from influential designers such as Valentino, Saint Laurent,
Lanvin and Givenchy, the vegan luxury brand has determined the top shades that will define the
Summer season.

The LVX Summer 2013 Collection includes:

Modena Poppy Red

Rive Soft Tan

Celeste Luminous Blue

Deco Vibrant Coral

Mynt Invigorating Mint

Chambord Vivid Raspberry

The long lasting, chip resistant and non-streak formula is free of harsh and toxic chemicals. LVX
products are VEGAN and formulated without the use of Formaldehyde, Formaldehyde Resin, DBP, Toluene and Camphor.  LVX is a no compromise nail lacquer that has superiour formulation, is socially responsible and eco friendly.

LVX nail lacquer is cruelty free. All products are produced in the
U.S.A. The new collection will be available May 10th 2013 on www.shoplvx.com.

Press Release- Lancome Aquatic Summer 2013 Collection

Lancôme

Aquatic Summer

Summer 2013 Color Collection

Plunge into a turquoise pool. Jump off a yacht into the deep azure of the Mediterranean. Lancôme’s Aquatic Summer Collection transports you to the warm climates and refreshing seas of the world's most luxe destinations. Embrace the season and dive into an aquatic summer with Lancôme.

Vernis in Love in Simply Aqua, Ultramarine Green, Aqua Bleu and Plunge Pool, $15 –These new limited-edition shades of Lancôme’s iconic polish brighten up your nails with brilliant turquoise and azure tones

Simply Aqua

Ultramarine Green

Aqua Bleu

Plunge Pool

These polishes will be available at all Lancome counters and Lancome.com

Press Release: Girly Bits "Spring It On Me Collection"

OOOOhhhhh.... These colors look awesome...

Press Release: Girly Bits Cosmetics

"Spring It On Me!"

Collection release date: Saturday April 13th, 2013

Announcing "Spring It On Me!", the latest collection available from Girly Bits Cosmetics. A Collection of five spring themed lacquers.

From left to right: Spring It On Me! ~ a lightly tinted, lavender leaning milky base, with pink, pink holo, green, white, silver, and purple holo glitters. It's meant to be layered, and looks best over light pastel colours, or white or grey. Going Bananas ~ a yellow crelly with multiple shades of green, chartreuse, pink, lavender, purple, fuchsia, and a hint of aqua shimmer. Bachelor's Button ~ a cornflower/periwinkle blue holo. This beauty is SO hard to photograph. Emerald City Lights ~ a shimmer top coat. A nod to the love of the Columbian Emerald and it's deep green and the subtle blueish glow from within. Energizing and calming all at the same time. Emerald City ~ a creme/jelly that gets full coverage in three coats. Where to find "Spring It On Me!": Spring It On Me! will be available Saturday, April 13th, 2013 at Girly Bits store.   Retail pricing on Girly Bits is as follows: Going Bananas ~ $10.00 Spring It On Me ~ $10.00 Bachelor's Button ~ $10.00 Emerald City ~ $10.00 Emerald City Lights ~ $11.50 Spring It On Me! (Bundle of All 5) ~ $50.00 Emerald City Duo (Bundle of 2 - Emerald City & Emerald City Lights) ~ $18.50 Please check with our  Authorized Distributors for release dates and pricing.

Press Release: Zoya Stunning and Irresistible Summer 2013 Collection

JUST LIKE THE SUN, YOU ARE THE CENTER OF ATTENTION!

STUNNING & IRRESISTIBLE

Twelve new Sun Inspired Colors for Summer 2013.

Summer brings the sunniest colors to nails! Including six super shiny creams and

six fresh foil metallics to put all the focus on the brightest shining light in any room - YOU!

Zoya SUMMER 2013: STUNNING Collection

• Darcy (ZP663) - Sunny Yellow Cream - Full Coverage.

• Thandie (ZP664) - Citrus Orange Cream - Full Coverage.

• Micky (ZP665) - Amazing Coral Cream - Full Coverage.

• Yana (ZP669) - Rubine Red Cream - Full Coverage.

• Josie (ZP667) - Grassy Green Cream - Full Coverage.

• Rocky (ZP668) - Serene Blue Cream - Full Coverage.

Zoya SUMMER 2013: IRRESISTIBLE Collection

• Kerry (ZP684) - Yellow Gold Foil Metallic - Full Coverage.

• Amy (ZP670) - Red Orange Foil Metallic - Full Coverage.

• Tinsley (ZP671) - Rose Gold Foil Metallic - Full Coverage.

• Bobbi (ZP672) - Hot Magenta Pink Foil Metallic - Full Coverage.

• Hazel (ZP673) - Blue Green Foil Metallic - Full Coverage.

• Rikki (ZP674) - Fern Green Foil Metallic - Full Coverage.

Shipping April 15, 2013

Ultra long-wearing, glossy nail lacquers by Zoya are BIG5FREE - all formulas are completely free of harmful industrial chemicals such as toluene, camphor, formaldehyde, formaldehyde resin and dibutyl phthalate (DBP) that are known to cause cancer and birth defects.

Find over 300 stunning Zoya colors on www.zoya.com.

Each and every color has a name as unique as the women who inspired it.

ZOYA IS THE NEW COLOR OF FASHION!

$8.00 ea. (US)

Available on Zoya.com

Nicole By OPI and Kellogg's Special K

NICOLE BY OPI ANNOUNCES COLLABORATION WITH KELLOGG’S® SPECIAL K®

Three custom shades available with the purchase of eligible Special K products

• @NicoleByOPI and @SpecialKUS offers free bottle of lacquer with purchase of @SpecialKUS product in April

Nicole by OPI announces that the brand will be producing three custom nail lacquer shades for Kellogg’s® Special K® beginning in April to pair with a campaign encouraging women to “show off your confidence with color.” Shoppers will have the opportunity to receive free full-size bottles of Nicole by OPI nail lacquer by signing up for the Kellogg’s Family Rewards program and entering codes from specially marked boxes of Special K products, while supplies last.

With the purchase of three eligible Special K products, consumers will receive the shade Challenge Red-y. After submitting the purchase codes from eight eligible Special K products, consumers will receive all three lacquers – Challenge Red-y, Pros & Confidence and Be Ama-Zing!

“Nicole by OPI is delighted to partner with Kellogg’s to offer such an exciting reward to Special K consumers,” says Suzi Weiss-Fischmann, Nicole by OPI Executive VP & Artistic Director. “At our company, we always say that nail lacquer can change your look – and your outlook. In working with Kellogg’s Special K, we hope to inspire and motivate women who are striving for beauty both inside and out.”
This promotion will be available in the US where Special K products are sold.

LVX Press Release-- Spring 2013 Collection

VEGAN LUXURY NAIL LACQUER BRAND LVX

LAUNCHES THEIR SPRING 2013 COLLECTION.

LVX nail lacquer announces the release of their fourth debut collection.

Chicago (February 2013):  With immense anticipation of an “emerald” release in nail lacquer, LVX debuts the stunning gemstone for Spring 2013. Emerald, named Color of the Year for 2013 by Pantone, is this season’s it color. LVX’s adaptation of this amazing color is vivacious and will intensify any outfit. The luxury vegan brand continues to stun us with their distinct and bold seasonal palettes.

The top shades that will define the Spring 2013 season will include:

Viridian                 Striking emerald green  

Indigo Bleu          Ultimate navy blue

Citrine                   Golden citrus

Fantom                 Timeless white

Cerulean               Audacious blue

Azalea                   Soft and daring lilac

Effective Spring 2013, LVX will debut a new and updated bottle. The new sleek design will display the colors more vividly. The overall size and shape has not changed, however due to the thicker glass, the new fill capacity will be 15ml.

The long lasting, chip resistant and non-streak formula is free of harsh and toxic chemicals. LVX products are VEGAN and formulated without the use of Formaldehyde, Formaldehyde Resin, DBP, Toluene, and Camphor. LVX is a no compromise nail lacquer that has superior formulation, is socially responsible and eco friendly. LVX nail lacquer is cruelty free. All products are produced in the U.S.A. The new collection will be available March 1^st 2013 on www.shoplvx.com.

Press Release: OPI Euro Centrale Spring/Summer 2013

OPI Announces the Launch of Euro Centrale for Spring/Summer 2013

Classic meets contemporary with Euro Centrale by OPI for Spring/Summer 2013. Celebrating a region where history meets modern design, the collection’s twelve new nail lacquers offer a mixture of glamorous metallic hues; playful bright shades in periwinkle, aqua and pink; and creamy blues in indigo, midnight and aubergine.

“Czech Republic, Hungary, Poland and Romania make up an exciting new fashion hotspot,” explains Suzi Weiss-Fischmann, OPI Executive VP & Artistic Director.  “When visiting these countries, you’ll view Gothic churches alongside vibrant graffiti murals, blending two very different aesthetics. This fusion of old and new was also seen in runway looks during New York Fashion Week, where classic styles were reinvented with modern silhouettes and patterns.

“Euro Centrale boasts a wide variety of shades, ranging from pale nude to deep blue – and featuring everything from shimmering copper to aqua in between!,” continues Weiss-Fischmann. “Whether you’re looking to spice up a black and white print, or add neutrality to a vivid brocade, these lacquers are designed to accessorize spring’s hottest looks.”

Euro Centrale by OPI includes the following shades..

Polka.com

Blue and violet are dancing partners in this glittery combo.

OPI…Eurso Euro

This deep blue cream is very continental

Suzi’s Hungary AGAIN!

 Thank goodness there are zero calories in this warm and yummy pink!

You’re Such a BudaPest

 If I let you borrow this periwinkle-purple, will you go away?

Can’t Find My Czechbook

 I hope you take credit, because I must have this aqua!

My Paprika is Hotter than Yours!

Get the extinguisher...this fiery red is sizzling!

Hands Off My Kielbasa!

Get your own...this bronzy tan is all mine!

OY–Another Polish Joke!

 So this shimmery-gold walks into a bar...

A Woman’s Prague-ative

I’m changing this shimmery copper for...never mind!

Vant to Bite My Neck?

 You know you want to...wear this deep eggplant.

I Saw…U Saw…We Saw…Warsaw

Be seen in this deep midnight blue.

My Vampire is Buff

Creamy, pale and nude...just how I like my vampires.

Euro Centrale Collection nail lacquer shades contain no DBP, Toluene, or Formaldehyde, and each includes OPI’s exclusive ProWide^™ Brush for the ultimate in application.

Euro Centrale by OPI will be available February 6, 2013, at Professional Salons, including Beauty Brands, Beauty First, Chatters, Dillard’s, JCPenney, Pure Beauty, Regis, Trade Secret, and ULTA, for $9.00 ($10.95 CAN) suggested retail for each Nail Lacquer. 

            For more information, please call 800-341-9999 or visit www.opi.com. Follow OPI on Twitter @OPI_PRODUCTS and become a Facebook fan!

ABOUT OPI

As the world leader in the professional nail care industry, OPI is committed to providing high-quality products and services to both salons and their customers, along with a focus on industry safety and innovation. Known for its exceptional formula, fashionable colors and iconic names, OPI’s heavily-pigmented lacquers are super rich, long-lasting and chip-resistant – offering an affordable luxury to consumers. OPI nail lacquer is available in over 200 shades and contains no DBP, Toluene, or Formaldehyde. Each lacquer features OPI’s exclusive ProWide^™ Brush for the ultimate in application. Currently, OPI is available in over 100 countries and retails a full line of professional items, including nail treatments, finishing products, lotions, manicure/pedicure products, files, tools, gels and acrylics. 

Press Release: LVX launches their Winter/Resort 2013 Collection

www.shoplvx.com • facebook.com/shoplvx • twitter.com/shoplvx

VEGAN LUXURY NAIL LACQUER BRAND LVX LAUNCHES
THEIR WINTER/RESORT 2013 COLLECTION.

LVX nail lacquer announces their third debut collection for the Winter/Resort Season.
Chicago (November 2012): With immense excitement still circulating from the release of their
gorgeous Fall Winter 2012 collection, LVX announces the debut of their third seasonal collection—
Winter/Resort 2013. The Winter and Resort/Cruise season is interesting; the holidays have passed
yet we enter colder nights and subconsciously yearn for brighter and warmer days. LVX has
released six astonishing colors that are going to fulfill our transitioning wardrobe and slowly bridge
us into early Spring.

The LVX Winter/Resort 2013 Collection includes the following amazing shades:

Tribute: This hue provides us with serenity and tranquility. This particular blue is extremely
appealing because of its energetic attitude and texture.

Luxe: Brilliant, extravagant and luxurious, luxe embodies all that is LVX. This quintessential shade
is versatile and adaptable and enlivens our outlook with its stimulating radiance.

Alchemy: Let this amazing shade eradicate the dark shades in your winter wardrobe. Alchemy is
a flamboyant hue that pays homage to last Summer’s gold accessory trend.

Aubergine: This affluent royal hue provides us with a mysterious and romantic attitude. This
refined purple is both delicate and empowering.

Dark Matter: A highly saturated gray with multifaceted undertones, Dark Matter is this season’s
new gray and our alternative to black.

Creamfields: A sophisticated neutral with a soft peach nuance, this wispy hue pairs well with
every color in the palette and will span across the seasons.

The long lasting, chip resistant and non-streak formula is free of harsh and toxic chemicals. LVX
products are VEGAN and formulated without the use of Formaldehyde, Formaldehyde Resin, DBP,
Toluene, and Camphor. The brand is dedicated to providing top quality, socially responsible, and
eco-friendly, luxury products without compromising quality, durability and finish. LVX nail lacquer is
cruelty free. All products are produced in the U.S.A. The new collection will be available December
7, 2012 on www.shoplvx.com.

China Glaze and Ardell "Cirque Du Soleil" Exclusive Collections

LOS ANGELES (November 15, 2012) – China Glaze® and Ardell® announced today their partnership with Paramount Pictures to offer exclusive collections of nail polishes and eyelashes inspired by the upcoming 3D film, “Cirque du Soleil: Worlds Away” in theaters December 21^st. 

From the big top to the big screen, visionary filmmaker James Cameron and writer/director Andrew Adamson invite you on an all new 3D adventure: “Cirque du Soleil: Worlds Away.”  A young couple who is separated must journey through the astonishing and dreamlike worlds of Cirque du Soleil® to find each other as audiences experience the immersive 3D technology that will allow them to leap, soar, swim and dance with the performers.

 The new China Glaze® and Ardell® “Cirque du Soleil: Worlds Away” inspired nail polish and eyelash collections will bring to life the 

wonderfully exotic artistry that is presented throughout the film. The China Glaze® nail polish collection combines rich crèmes, soft shimmers and bold glitters to create 12 limited edition shades including:

·         Whirled Away – Black and white collage glitter

·         It’s a Trap-eze – White cream base with multi glitter

·         Escaping Reality – Neon raspberry pink

·         Surreal Appeal – Rich coral crème

·         Def Defying – Lime green crème

·         Running in Circles – Cilantro green shimmer

·         Hanging in the Balance – Cerulean blue crème

      Water You Waiting   For – Shimmering blue green purple

·         Creative Fantasy – Grape neon

·         Bend Over Backwards – Pepper red shimmer

·         Igniting Love – Hot tamale red crème

·         Get Carried Away – Multi-sized black and red collage glitter with black crème

  

The “Cirque du Soleil: Worlds Away” inspired collection from Ardell® consists of six attention-grabbing lash styles ranging from more natural styles to feathers and jewel embellished lash strips:

·         Imagine

·         Inspire

·         Surreal

·         Fantasy

j         Mystical

          Daring

Both collections will be supported by a consumer and beauty trade marketing campaign which includes a billboard in Times Square, print ads, retail displays, a sweepstakes offer and social media efforts.

To coincide with the 3D release of “Cirque du Soleil: Worlds Away,” in theatres December 21, 2012, the China Glaze® and Ardell® film-inspired collections will be available the first week of December 2012 at salons and specialty beauty retailers nationwide, including Sally Beauty Supply and ULTA stores. Individual nail polish shades will retail for $7; eyelash styles will retail for $6.