LOS ANGELES
(November 15, 2012)
– China Glaze® and Ardell® announced today their partnership
with Paramount Pictures to offer exclusive collections of nail polishes and eyelashes
inspired by the upcoming 3D film, “Cirque
du Soleil: Worlds Away” in theaters December 21st.
From the big top to the big screen, visionary
filmmaker James Cameron and writer/director Andrew Adamson invite you on an all
new 3D adventure: “Cirque du Soleil:
Worlds Away.” A young couple who is separated must journey through
the astonishing and dreamlike worlds of Cirque
du Soleil® to find each other as audiences experience the immersive 3D
technology that will allow them to leap, soar, swim and dance with the
performers.
·
Whirled
Away – Black and white collage glitter
·
It’s
a Trap-eze – White cream base with multi glitter
·
Escaping
Reality – Neon raspberry pink
·
Surreal
Appeal – Rich coral crème
·
Def
Defying – Lime green crème
·
Running
in Circles – Cilantro green shimmer
·
Hanging
in the Balance – Cerulean blue crème
Water You Waiting For
– Shimmering blue green purple
·
Creative
Fantasy – Grape neon
·
Bend
Over Backwards – Pepper red shimmer
·
Igniting
Love – Hot tamale red crème
·
Get
Carried Away – Multi-sized black and red collage glitter with black crème
The “Cirque du Soleil: Worlds Away” inspired collection from Ardell® consists of six
attention-grabbing lash styles ranging from more natural styles to feathers and
jewel embellished lash strips:
·
Imagine
·
Inspire
·
Surreal
·
Fantasy
j Mystical
Daring
Both collections will be supported by a consumer
and beauty trade marketing campaign which includes a billboard in Times Square,
print ads, retail displays, a sweepstakes offer and social media efforts.
To coincide with the 3D release of “Cirque du Soleil: Worlds Away,” in theatres
December 21, 2012, the China Glaze® and Ardell® film-inspired collections will be available the first week
of December 2012 at salons and specialty beauty retailers nationwide, including
Sally Beauty Supply and ULTA stores. Individual nail polish shades will retail for
$7; eyelash styles will retail for $6.
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